Marketing Coordinator
About the Role
The Marketing Coordinator is responsible for developing and executing strategic marketing initiatives across the company’s two restaurant brands, Big Apple Bagels® and My Favorite Muffin®. This position will work closely with the Director of Marketing, Franchisees, Operations, and brand partners to drive sales, engagement, and brand awareness. The ideal candidate can combine promotional planning, local store marketing, and digital marketing, along with being able to successfully execute initiatives.
Core Responsibilities
Local Store Marketing
- Support Franchisees with local marketing initiatives designed to grow in-store and online sales, including catering opportunities.
- Assist locations with planning and executing local events, grand openings, sponsorships, and community engagement activities.
Promotional Planning
- Develop and execute quarterly marketing calendars for individual Franchisee locations.
- Implement national promotions through media placement and franchisee coordination, and monitor performance.
- Execute all orders for in-store marketing materials.
- Work closely with the Operations team to ensure stores are ready for promotional launches.
Loyalty & Digital Marketing
- Implement offers and initiatives through targeted Rewards App campaigns.
- Collaborate on digital marketing through social media, push notifications, and email campaigns.
Qualifications
- Bachelor's degree in marketing, business, communications, or related field preferred.
- 2-3 years of marketing experience in a restaurant, retail, or franchise setting.
- Experience with local store marketing, loyalty programs, and digital marketing.
- Skilled communicator with good interpersonal skills and the ability to build and manage relationships.
- Strong project management, communication, and organizational skills.
- Proficient in office tools from Microsoft, Google, and Apple.
Preferred Qualifications
- Basic knowledge of Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop.
Work Environment & Travel
- Hybrid office and field-based role. A typical week will require four days in the office.
- Limited travel to locations for marketing support, events, and operational collaboration.
Compensation
The base pay range for this position is $45K-$50K; however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses may be provided as part of the compensation package, in addition to a full range of benefits.
We are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable federal, state, or local law.
Ready to Apply?
Please send your resume and cover letter to:
levans@babcorp.com Email Your Resume & Cover Letter